Commercial Art CIP Code 50.0402 – Competency Records Possible Careers Advertising & Promotions Manager Multimedia Artists Film & Video Editors Desktop Publishers Web Designers Copy Writers Artists & Related Workers Potential Certifications Adobe Certified Associate in Graphic Design & Illustration Adobe Certified Associate in Print & Digital Media Publication Adobe Certified Associate in Visual Design Adobe Certified Associate in Digital Video Employability: Interviewing Skill OSHA-10 Articulated Credits Local Articulation Agreements Mr. Cagno Ms. Stepenaski Program Overview This program introduces students to visual design, graphic design, and the interactive design industry. In a world where commercial art has never been more relevant, DCTS Commercial Art offers students a community in which to develop the conceptual foundation and skills needed for admission to a post-secondary institution to refine their skills. Students learn the fundamentals as they finish each project and work to build a professional portfolio. They are introduced to the Adobe Creative Cloud and explore media messages for print and digital. Students explore graphic design, advertising, print design, illustration, digital photography, and video production. Students gain an exceptional amount of knowledge and understanding of creative software such as Photoshop, Illustrator, InDesign, and Premiere Pro. Skill Alignment Chart (Click to Expand) Educational & Physical Attributes Expectations Program Safety & Physical Considerations Hand Dexterity Able to sit for long periods of time Stamina (ability to focus at work station for long periods of time) Essential APTITUDES for this lab–Recommended Levels Excellent eye hand coordination Critical thinking skills Color discrimination Finger dexterity Academic skills Art skills Reading Explain the main ideas or draw accurate conclusions after reading text Follow a complex multi–step procedure independently Evaluate how an author’s point of view or purpose shapes the content and style of a text Analyze and evaluate the effectiveness of an author’s creative brief, including whether the structure makes points clear, convincing, and engaging Evaluate how words and phrases shape meaning and tone in texts Comprehend written text and apply it to understand tables, charts, and other visuals Learn and apply content–specific symbols, acronyms, and abbreviations correctly Apply content–specific vocabulary correctly Identify and explain how different ideas connect throughout text Read and understand diagnostic and schematic data to solve a problem Compare & contrast information in a text Summarize information from different written resources By the end of grades 9–10 & 11–12 read & comprehend technical texts independently & proficiently Writing Write with a sharp, distinct focus identifying topic, task, and audience Develop and analyze the topic with relevant, well–chosen, and sufficient facts, extended definitions, concrete details, quotations, appropriate visuals, or other information and examples appropriate to the audience’s knowledge of the topic Organize complex ideas, concepts, and information so that each new element builds on that which precedes it Use precise language, domain–specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic Establish and maintain a formal style and objective tone Produce clear & coherent writing Identify and evaluate different viewpoints using specific evidence in a constructive manner Develop and strengthen writing by brainstorming, revising, editing & rewriting Write with awareness to audience using program–specific vocabulary Write routinely over short/long time frames for a range of tasks, purposes & audiences Clearly convey with precision step–by–step work completed Write fast–paced, accurate reports Use technology to produce, publish or share writing Math Levels Numbers and Operations: Grade 6 – Fluency in operations with whole numbers and decimals Grade 6 – Fraction computations. Grade 7 – Fraction to decimal conversion Grade 7 – Percent and ratio problems Grade 8 – Decimal to rational number (fraction) conversion Algebra 1 – Problem solving with real world units, including conversions Measurement: NG – Units: English, Metric, Pixels, Picas, Points Precision: Nearest 1/16 inch, 1 mm Grade 6 – Unit conversion within and between measuring systems Algebraic Concepts: Grade 8 – Linear relationships – rate of change and initial value – analyzing meaning Algebra 1 – Analyze graphs – include those with different scales Geometric Concepts Grade 7 – Scale drawings of geometric figures Data and Probability: Grade 6 – Dot plots, histograms, box–and–whiskers plot Grade 8 – Investigate relationships between two sets of data Algebra 1 – Interpret data on various displays – use to make predictions Theory Time 30 minutes/day Homework Occasional Weekly Sketch Book Lab Time 5 hours/day Tests 5–6 Project Based Assessments per quarter Quizzes (4 per quarter) NOCTI (mandatory for all CTE programs Industry Certifications: OSHA Industry Certification Adobe Certified Associate POS Academics and Electives Recommended English & Math are a component of the DCTS program Study & Other Skills Ability to work independently Ability to work in small groups Excellent oral & written communication skills Good judgement & decision making Self–control Critical thinking skills Follows oral & written communication skills Time management skills Attention to detail is extremely important Artistic talent Technology Skills/Knowledge Use and navigate school–issued laptop Use and navigate school–issued desktop Use various operating systems Use cameras and printers Web navigation Email management Navigate learning management system and instructional technology tools Video conferencing Certifications Offered Adobe Certifications Illustrator InDesign Premier Pro Photoshop Post–Secondary Options and Continuing Ed Associates Graphic Design Associates Fine Art B.A. Fine Art B.A. Graphic Art Media Production Professional Advertising Professional Game Production Speciality School (example Full Sail, FL)
