Commercial Art CIP Code50.0402 – Competency RecordsPossible CareersAdvertising & Promotions ManagerMultimedia ArtistsFilm & Video EditorsDesktop PublishersWeb DesignersCopy WritersArtists & Related WorkersPotential CertificationsAdobe Certified Associate in Graphic Design & IllustrationAdobe Certified Associate in Print & Digital Media PublicationAdobe Certified Associate in Visual DesignAdobe Certified Associate in Digital VideoEmployability: Interviewing SkillOSHA-10Articulated CreditsLocal Articulation Agreements Mr. Cagno Ms. StepenaskiProgram OverviewThis program introduces students to visual design, graphic design, and the interactive design industry. In a world where commercial art has never been more relevant, DCTS Commercial Art offers students a community in which to develop the conceptual foundation and skills needed for admission to a post-secondary institution to refine their skills. Students learn the fundamentals as they finish each project and work to build a professional portfolio. They are introduced to the Adobe Creative Cloud and explore media messages for print and digital.Students explore graphic design, advertising, print design, illustration, digital photography, and video production. Students gain an exceptional amount of knowledge and understanding of creative software such as Photoshop, Illustrator, InDesign, and Premiere Pro. Skill Alignment Chart (Click to Expand)Educational & Physical AttributesExpectationsProgram Safety & Physical ConsiderationsHand DexterityAble to sit for long periods of timeStamina (ability to focus at work station for long periods of time)Essential APTITUDES for this lab–Recommended LevelsExcellent eye hand coordinationCritical thinking skillsColor discriminationFinger dexterityAcademic skillsArt skillsReadingExplain the main ideas or draw accurate conclusions after reading textFollow a complex multi–step procedure independentlyEvaluate how an author’s point of view or purpose shapes the content and style of a textAnalyze and evaluate the effectiveness of an author’s creative brief, including whether the structure makes points clear, convincing, and engagingEvaluate how words and phrases shape meaning and tone in textsComprehend written text and apply it to understand tables, charts, and other visualsLearn and apply content–specific symbols, acronyms, and abbreviations correctlyApply content–specific vocabulary correctlyIdentify and explain how different ideas connect throughout textRead and understand diagnostic and schematic data to solve a problemCompare & contrast information in a textSummarize information from different written resourcesBy the end of grades 9–10 & 11–12 read & comprehend technical texts independently & proficientlyWritingWrite with a sharp, distinct focus identifying topic, task, and audienceDevelop and analyze the topic with relevant, well–chosen, and sufficient facts, extended definitions, concrete details, quotations, appropriate visuals, or other information and examples appropriate to the audience’s knowledge of the topicOrganize complex ideas, concepts, and information so that each new element builds on that which precedes itUse precise language, domain–specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topicEstablish and maintain a formal style and objective toneProduce clear & coherent writingIdentify and evaluate different viewpoints using specific evidence in a constructive mannerDevelop and strengthen writing by brainstorming, revising, editing & rewritingWrite with awareness to audience using program–specific vocabularyWrite routinely over short/long time frames for a range of tasks, purposes & audiencesClearly convey with precision step–by–step work completedWrite fast–paced, accurate reportsUse technology to produce, publish or share writingMath LevelsNumbers and Operations:Grade 6 – Fluency in operations with whole numbers and decimalsGrade 6 – Fraction computations.Grade 7 – Fraction to decimal conversionGrade 7 – Percent and ratio problemsGrade 8 – Decimal to rational number (fraction) conversionAlgebra 1 – Problem solving with real world units, including conversionsMeasurement:NG – Units: English, Metric, Pixels, Picas, Points Precision: Nearest 1/16 inch, 1 mmGrade 6 – Unit conversion within and between measuring systemsAlgebraic Concepts:Grade 8 – Linear relationships – rate of change and initial value – analyzing meaningAlgebra 1 – Analyze graphs – include those with different scalesGeometric ConceptsGrade 7 – Scale drawings of geometric figuresData and Probability:Grade 6 – Dot plots, histograms, box–and–whiskers plotGrade 8 – Investigate relationships between two sets of dataAlgebra 1 – Interpret data on various displays – use to make predictionsTheory Time30 minutes/dayHomeworkOccasionalWeekly Sketch BookLab Time5 hours/dayTests5–6 Project Based Assessments per quarterQuizzes (4 per quarter)NOCTI (mandatory for all CTE programsIndustry Certifications:OSHA Industry CertificationAdobe Certified AssociatePOS Academics and Electives RecommendedEnglish & Math are a component of the DCTS programStudy & Other SkillsAbility to work independentlyAbility to work in small groupsExcellent oral & written communication skillsGood judgement & decision makingSelf–controlCritical thinking skillsFollows oral & written communication skillsTime management skillsAttention to detail is extremely importantArtistic talentTechnology Skills/KnowledgeUse and navigate school–issued laptopUse and navigate school–issued desktopUse various operating systemsUse cameras and printersWeb navigationEmail managementNavigate learning management system and instructional technology toolsVideo conferencingCertifications OfferedAdobe CertificationsIllustratorInDesignPremier ProPhotoshopPost–Secondary Options and Continuing EdAssociates Graphic DesignAssociates Fine ArtB.A. Fine ArtB.A. Graphic ArtMedia Production ProfessionalAdvertising ProfessionalGame Production Speciality School (example Full Sail, FL)
