SOAR (Students Occupationally and Academically Ready)     O-Net Online



 SkillsUSA sloganCropped


Marketing logo


CIP Code: 52.1801

Instructor: Mr. Platts

Have you ever wanted to own a business, be a part of an advertising campaign, or work in a retail setting?  The demand for quality service industry employees in Dauphin County is at an all time high. The DCTech Marketing Program prepares students for entry-level and management-level marketing positions in the retail, sales, and hospitality fields. The Marketing Program emphasizes a strong business foundation, internship opportunities, and the ability to earn college credits upon successful completion of the program.

Marketing students learn how to promote products, sell merchandise, manage people and start their own business. Part of the Marketing Program includes operating the school store, The Spot, a hands-on learning laboratory for those wanting to operate a business. Visual merchandising, sales, pricing, promotion, human relations, business ethics and accounting are part of the curriculum. Additional experience comes from participation in DECA, A Professional Association of Marketing Students. DECA promotes vocational understanding, civic consciousness, social intelligence and leadership development.

Field trips, shadowing, internships and co-op are major components of the Retail Marketing and Sales program. Students have many opportunities to work side by side with our local service professionals, many of which have hired our Marketing graduates.

As part of the Visual Arts and Marketing Academy the Marketing Program will now be closely associated with both the Commercial Art and the Graphic Arts Programs. As part of the Visual Arts and Marketing Academy we are looking for students with a strong interest in business, that have “big ideas,” and a great “artistic eye.”

Suggested academic courses: Spanish I, Financial Math, Economics, Entrepreneurship and Computer Applications.

 Marketing photo 1      Marketing photo 2      Marketing photo 3  


 Possible Careers 

  • First-Line Supervisors of Retail Sales Workers
  • Wholesale & Retail Buyers
  • First-Line Supervisors of Non-Retail Sales Workers
  • Sales Representatives
  • Retail Salespersons
  • Visual Merchandising
  • E-Commerce
  • Small Business Management
  • Entrepreneurship

 Potential Certifications 

  • PA Skills Certificate (NOCTI)
  • CRDS
  • A*S*K*

 Statewide Articulation Agreements